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Fiche détaillée de "Pharmacies"

Pharmacies are a special kind of store, because nothing is as important as health. The tightly regulated medicine market is changing, and pharmacists face more and more competition from other healthcare providers as well as within their own profession. As products and prices generally standardized, pharmacists must win customer loyalty in other ways. In addition to professional competence, friendliness, and an extended range of products and services, the atmosphere of pharmacy itself takes on a crucial role. This places particular importance on the interior design, since that is what sets the tone of the consumer experience. This volume presents 75 projects which demonstrate the creative finesse of the pharmacists, architects and designers who face these challenges. The selection includes projects by renowned specialists such as Mobil M and Plaren, as well as top designers like Karim Rashid and Ippolito Fleitz Group, who each approach this special design task from different perspectives

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