Buyology

Truth and Lies about Why We Buy. Broadway Business

0 Aucun avis client

Version papier indisponible pour le moment
Colissimo Pass

 

Fiche détaillée de "Buyology"

Résumé
How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.
 
 
 
x