Résumé de "Starting & Running A Successful Newsletter Or Magazine"

Written by the co-founder of three of the most successful magazines of all time PC Magazine, PC World and Macworld, this practical, informative book discusses: raising start-up money, attracting the best help, choosing the right marketing strategies, creating a solid subscription base, building loyalty among readers and advertisers, competing effectively, publishing successfully on the Internet.The book also includes an expanded resources chapter sprinkled with websites and software and publishing services.